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Ivan Lee leads Marketing and New Business at SATO COMPANY, managing digital assets, content distribution and the commercial area. He has 25 years of executive management experience, with an emphasis on strategic planning and innovation. Before joining SATO, he was part of the NBCUniversal team in Brazil and also worked for Grupo Globo, contributing to various channels in its portfolio. He has a degree in Social Communication from Universidade Federal Fluminense, an MBA in Marketing from ESPM, a post-graduate degree in Production Engineering from PUC-Rio, as well as training in Product Management (Ibmec) and Revenue Management (Cornell University).

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