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CEO of Paris Filmes and responsible for the areas of cinema, video and television, Marcio Fraccaroli is one of the largest distributors and producers of national content. Born in São Paulo in 1966, he graduated from Escola Superior de Propaganda e Marketing (ESPM) and has a postgraduate degree from Fundação Getúlio Vargas. He has worked in the film industry since he was 13 years old. He worked for 17 years at Paris Filmes, leaving and returning to the company in 2004. As head of the company, he achieved 2nd place in Market Share in the last decade.

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