Entertainment for All: How Do Different Audiences Consume Different Forms of Entertainment?


In this lecture, the preferences and behaviors of various audiences regarding films, series, and other media will be discussed, along with emerging trends in digital and traditional platforms. The conversation will address the importance of understanding the characteristics of each segment to create content that meets the expectations of a diverse audience.

SUBJECT TO CAPACITY



SPEAKER COMPANY POSITION
Antonio Jorge Alaby Pinheiro Mídia1 Comunicação Partner Director Biography
Lucas Cunha Kantar IBOPE Media Growth & Strategic Client Manager Biography
Edu Guedes ABA Aba Director Biography
Fátima Rendeiro Grupo de Mídia do Rio de Janeiro Market Relations Director Biography

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