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Juliana Lira is an executive producer and the founder of Lira Filmes, with 27 years of experience in the audiovisual industry. She began her career at TV Manchete, worked at TVI/TV Pernambuco with Luciano do Valle, and was involved in international productions like The Amazing Race (Disney).

Since 2014, she has led Lira Filmes, a company responsible for titles such as Roupa de Baixo, Levante, Rua Aurora, and O Barulho da Noite. A board member at ESPM and a member of the +Mulheres initiative, she is a leading figure in promoting collaboration and female representation in the sector.

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