An advertising professional, he is the CEO and CCO of Onzevinteum and the inventor of Creative Simplicity, one of the leading ad agency philosophies in the world according to Vice magazine in Amsterdam. He started at Salles as an intern and copywriter, worked at VS, Artplan, MPM, and DPZ agencies, where he became Creative Director at just 23 years old. He also worked at TV Globo, JWT, GR3, and 100% before founding Onzevinteum 21 years ago. He served as president of ABAP Rio and has won awards at major national and international festivals.
