Ministry of Culture, Shell and the City of Rio present

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Ai in Audiovisual: From Development To Marketing - Leonardo Varricchio, Fabio Cesnik, Mariana Mello, Fernanda Benevides, Carlos Affonso

Masterclass

The lecture addresses how artificial intelligence has been transforming the audiovisual sector across all stages of the creative and production chain — from the development of scripts and content to distribution and marketing strategies. It will present trends and reflections on the challenges and opportunities that technology brings to the market.

  • Moderator Fernanda Benevides

    Company Murta Goyanes Advogados

    Position Attorney

    See biography
  • Speaker Fabio Cesnik

    Company CQS FV Advogados

    Position Founding Partner

    See biography
  • Speaker Leonardo Varricchio

    Company BrandsDecoded

    Position Founder & Content Director

    See biography
  • Speaker Mariana Mello

    Company ABRAMUS - Associação Brasileira de Música e Artes

    Position Legal Director

    See biography