The Role of Free-to-Air TV in the Brazilian Audiovisual Industry: TV Globo

Free-to-air television plays a fundamental role in the production and circulation of audiovisual content in Brazil. In this session, Gabriel Jacome from TV Globo discusses the role of free-to-air television within the Brazilian audiovisual industry, addressing market transformations, new consumption habits, and opportunities for content production in an increasingly diverse and connected landscape.